Brand Strategy
Creative Director / Graphic Designer / Postmodern Tectonics LLC / 2025
Los Angeles, CA
Merchandise design — black t-shirt with exploded axonometric turntable diagram, branded Postmodern Tectonics.
Overview
Creative direction and graphic design for the Postmodern Tectonics brand identity. The strategy encompasses custom typography, merchandise design, packaging, and visual communications. The brand language draws from architectural drafting conventions — axonometric projections, section cuts, and annotation systems — translating them into a graphic vocabulary that bridges architecture and music culture.
Custom typeface development — POMO-TECT ANALOG letterform studies.
Typeface specimen — complete character set and weight variations.
Brand application — identity system sample showing typography and graphic elements in context.